Crossover Economy

IP, likeness, and collab deals as compounding attention

Attention Economy

Everyone Wants to Be a Creator. Few Know What the Job Is.

Oct 13, 2026

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10 min read

Everyone Wants to Be a Creator. Few Know What the Job Is.

Universities are building creator degrees, YouTube narrowly edged out TV as Americans' go-to news source, and creators can now hand fans an AI version of themselves.

Nick Gasparyan

Attention Economy

Your Audience Already Picked Who They Trust

Sep 29, 2026

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9 min read

Your Audience Already Picked Who They Trust

A nonprofit brought in creators to reach who its headliners can't, Twitch's CEO is selling clips as proof something really happened, and Japan's PC boom rode in on YouTube streams.

Nick Gasparyan

Attention Economy

Characters Don't Stay Where You Put Them

Sep 22, 2026

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8 min read

Characters Don't Stay Where You Put Them

A restructure moved Halo's next game to a new team, a movie kept Sonic off the shelf, and Aftermath says Fortnite is hollowing characters out. I read that last one pretty differently.

Nick Gasparyan

Attention Economy

Aug 18, 2026

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8 min read

The Cool Factor Can't Be Bought

Fortnite is showcasing a new gaming museum season, YouTube quietly broke how the industry prices creator content, and the NBA crossed $2B in ad sales like it was nothing.

Nick Gasparyan

Attention Economy

Jul 28, 2026

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6 min read

Access Over Ownership

Creator pay is expected to hit $21 billion. Gaming is trading discs for ad rolls. And the brands still writing static endorsement checks are negotiating against athletes who now own the room.

Nick Gasparyan

Attention Economy

GTA 6 Is About to Stop the World. Are You Ready to Move With It?

Jun 23, 2026

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9 min read

GTA 6 Is About to Stop the World. Are You Ready to Move With It?

From Rockstar's cover art to creator-led World Cup streams, the biggest moments in culture right now are being built around arrival.

Nick Gasparyan

Fan First

Gaming and football just stress-tested your strategy

Jun 9, 2026

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8 min read

Gaming and football just stress-tested your strategy

Two tentpoles, back to back, same story underneath. Most brand teams only clocked one.

Nick Gasparyan

Crossover Economy

Everyone Wants to Be a Creator. Few Know What the Job Is.

Your Audience Already Picked Who They Trust

Characters Don't Stay Where You Put Them

The Cool Factor Can't Be Bought

Access Over Ownership

GTA 6 Is About to Stop the World. Are You Ready to Move With It?

Gaming and football just stress-tested your strategy

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